“Who is Esmeralda?”
Esmeralda Todri is a WordPress Designer and SEO Specialist based in Tirana, Albania. She is certified in SEO, WordPress, and Digital Marketing and focuses on creating modern, user-friendly websites optimized for search engines. Esmeralda has worked with clients from different industries, delivering multiple projects and helping businesses build a strong online presence. She has also collaborated with companies as a trusted and reliable white-label partner, providing professional WordPress design and SEO optimization services.
My latest projects
Explore a selection of my latest projects where I combine my expertise as a WordPress & SEO Specialist to build high-performing websites. Using Elementor, I create custom, responsive designs optimized for search engines to ensure maximum visibility and a seamless user experience.
On – Page SEO – Metadata Optimization
Elementor & SEO 2026 – Case Study
Professional Outreach & Communication Templates
SEO Link Building & Prospecting Database
My Skills and Experience
Banking Sector – 10 Years OF STRATEGIC OPERATIONS
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Data integrity and technical auditing: I have managed high-stakes financial operations where an error of 0.1% was unacceptable. This level of rigour is reflected in my SEO audits, ensuring technical precision in sitemaps, indexing and on-page optimisation. -
Analytical decision making: I progressed through five roles (from Teller to Deputy Branch Manager) by consistently analysing internal data to optimise branch performance and client retention — a mindset that I now apply to Google Analytics 4 (GA4) and Search Console insights. -
High-Stakes Stakeholder Communication: I developed advanced communication skills while managing diverse client portfolios and bank relations. I utilise this 'human touch' in SEO outreach to build authoritative relationships with publishers and webmasters and acquire high-quality backlinks. -
Compliance & Strategic Oversight: As a deputy branch manager, I oversaw strict adherence to banking regulations. In the SEO world, this means I implement 'white hat' strategies that strictly adhere to Google's Search Essentials, safeguarding websites from penalties.
Private Sektor - 4 Years OF BUSINESS MANAGEMENT
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Workflow optimisation: I oversaw the entire administrative and operational lifecycle of the company. Similar to how I now use SEO tools (Rank Math and Ahrefs) to streamline keyword research and content workflows, I applied process automation to improve efficiency. -
Performance Monitoring & Reporting: I managed client relations and internal KPIs to ensure sustained growth. I bring this results-oriented approach to SEO, providing clear, data-driven reports on organic traffic growth and conversion rates.
